I am a small creative mind based in Aotearoa (New Zealand).

What does 'bleed' represent?

To bleed is more than just the physical act of losing blood.

We don't have to be injured to feel like we're bleeding. You can feel like you're bleeding when you're pushed past your limits, either by things in your control or outside of your control. Betrayal, disappointment, heartbreak, and even failure.

But remember, it is temporary. Most of the time bleeding slows down and stops. So does the suffering.

I decided to name my brand 'bleed' as every piece I put out represents a corner or thought from my mind that emerged from this feeling.